Displaying items by tag: logo

The Cooper Hewitt, Smithsonian Design Museum in New York City is the only museum in the United States devoted exclusively to design. It was founded in 1897 by the Cooper/Hewitt family as part of the Cooper Union for the Advancement of the Science and Art and became a part of the Smithsonian in 1967. The institution has a collection of more than 200,000 items, houses an amazing design library, offers educational programs, and sponsors the National Design Awards. It is the foremost authority on design in the country but was long overdue for a makeover. Later this year, the museum will reopen with a new identity befitting the nation's preeminent repository of good design but their relaunch has already started online with a new website and a tailor-made typeface.

Studio Philippe Apeloig have designed the visual identity for the new Louvre Abu Dhabi (LAD) designed by architect Jean Nouvel. Apeloig chose to symbolize the building’s spiritual dimension and recreate its very particular climate. The challenge was to evoke the mysterious whiteness and lightness of this exceptional space, including the region’s warm temperatures.

The logo’s flat outline alludes, in an abstract fashion, to the horizontal nature of the building’s architecture, which is accentuated by its proximity to the sea. A thick straight line, like a hyphen between two cultures (east and west), hatched with black lines in different directions it illustrates the kinetic effects of light.

The Whitney Museum of American Art has unveiled a new logo, which will replace its thirteen-year-old all-capital letter design. The new logo features a thinly drawn, slanted “W” known as the “responsive W” as the letter shifts in size and shape depending on where it appears and which artwork its accenting.

The revamped logo is part of the museum’s overhaul, which includes a major relocation from uptown to downtown Manhattan. The new Renzo Piano-design building is expected to open in 2015. The Whitney’s new location will include an 18,000-square-foot gallery, which will be the largest column-free exhibition space in New York City.

Experimental Jetset of Amsterdam, a small, independent, Amsterdam-based graphic design studio, designed the museum’s new logo.