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Christie’s held its first auction in Mainland China on Thursday, September 26, 2013. The sale included 39 paintings, sculpture, jewelry, watches and wine and garnered $24.9 million. A ruby and diamond necklace, which sold for $2.9 million was the top lot but failed to reach its high estimate of $4.6 million.

The modest sale marked the first time that an international auction house has been allowed to independently hold an auction in China. Christie’s received its license to conduct auctions in China in April and agreed not to sell any “cultural relics” dated before 1949 when the Communist Party took power.

China’s art market continues to grow at a rapid pace, making it an ideal location for international auction houses. The sale of art and antiques in China garnered $13.7 billion in 2012, making it the second largest market in the world behind the United States. The country’s strong buyer base has been active in Christie’s global auction centers in New York, London, Hong Kong, and Paris. In fact, the number of clients from Mainland China bidding at Christie’s international auctions has doubled since 2008. Christie’s presence in Shanghai will allow the auction house to sell directly to China’s growing number of wealthy buyers.  

China’s auction market is currently dominated by the country’s own Beijing Poly International and China Guardian. Sotheby’s joined forces with the state-owned Beijing GeHua Cultural Development Group last year to hold auctions in China. Sotheby’s own 80% of its venture with Beijing Gehua.

Sotheby’s has decided to get in on China’s art market boom and has signed a 10-year-joint-venture agreement to form the first international auction house in China. Until now, international auction houses have not been permitted in China outside of Hong Kong. The agreement is with Beijing GeHua Art Company, a state-owned enterprise that is part of the Beijing GeHua Cultural Development Group. Sotheby’s will be investing $1.2 million to take an 80% stake in the undertaking.

The venture, called Sotheby’s (Beijing) Auction Co. Ltd., comes at a time when Beijing is attempting to legitimize their reputation as the auction industry has recently been burdened with rampant fakes, smuggling, and non-payments.

Sotheby’s is looking to tap into China’s growing collector base and also plans to take advantage of the new Tianzhu Free Trade Zone being developed by GeHua in Beijing. The Free Trade Zone will give Sotheby’s clients access to tax-advantage storage facilities. An inaugural auction will take place at the Millennium Hall of the Beijing World Art Museum on September 27.

Last year, China overtook the United States to become the world’s largest art and antiques market so it’s no wonder that other companies are looking to get in on the action. For example, Christie’ International has licensed its trademark to Beijing-based auction house, Forever, although they do not hold sales in China itself. In addition, two of China’s biggest auction houses, China Guardian Auctions Co. Ltd. and Poly International, are looking to attract wealthy international clients. China Guardian opened a New York office this past December and plans to establish a strong presence in London as well.