Sotheby’s has decided to get in on China’s art market boom and has signed a 10-year-joint-venture agreement to form the first international auction house in China. Until now, international auction houses have not been permitted in China outside of Hong Kong. The agreement is with Beijing GeHua Art Company, a state-owned enterprise that is part of the Beijing GeHua Cultural Development Group. Sotheby’s will be investing $1.2 million to take an 80% stake in the undertaking.
The venture, called Sotheby’s (Beijing) Auction Co. Ltd., comes at a time when Beijing is attempting to legitimize their reputation as the auction industry has recently been burdened with rampant fakes, smuggling, and non-payments.
Sotheby’s is looking to tap into China’s growing collector base and also plans to take advantage of the new Tianzhu Free Trade Zone being developed by GeHua in Beijing. The Free Trade Zone will give Sotheby’s clients access to tax-advantage storage facilities. An inaugural auction will take place at the Millennium Hall of the Beijing World Art Museum on September 27.
Last year, China overtook the United States to become the world’s largest art and antiques market so it’s no wonder that other companies are looking to get in on the action. For example, Christie’ International has licensed its trademark to Beijing-based auction house, Forever, although they do not hold sales in China itself. In addition, two of China’s biggest auction houses, China Guardian Auctions Co. Ltd. and Poly International, are looking to attract wealthy international clients. China Guardian opened a New York office this past December and plans to establish a strong presence in London as well.
