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While sales totaled $3,486,127 million at Sotheby’s American Paintings, Drawings, and Sculpture auction on September 28^th in New York, 35% of lots went unsold. Sotheby’s did slightly better than Christie’s in the American Art arena, but both sales are a testament to the lackluster performance of mid-season auctions.

“Sotheby’s did put a few more important paintings in the sale,” said Debra Force of Debra Force Fine Art, Inc. “The question is whether the clientele is there to buy it.” It appears that the clientele interested in purchasing Rockwells were at least in attendance. Is He Coming? (1919), a quintessential Norman Rockwell painting of a young boy and his dog peering up the chimney on what appears to be Christmas Eve, brought in $602,500. The final price was $300,000 more than than the paintings high estimate ($200,000–$300,000).

Sotheby’s sale featured more than 200 paintings, drawings, and sculptures and included property from two noteworthy private collections belonging to Margie and Robert E. Petersen and Susan Kahn Rosenkranz and Richard Rosenkranz. Highlights included works by Rockwell Kent, Marsden Harley, Grandma Moses, and Ben Shahn with Kent and Moses taking two of the top five lots. Moses’ On the Banks of the Hudson reached the third highest price of the sale at $92,500 but still brought in considerably less than its high estimate of $120,000. Rockwell Kent’s Adirondack Farm, Summer sold for $86,5000 (estimate: $25,000–$35,000), the fourth highest sale of the auction.

While the highlights of the auction could have made more money in a more important sale, the quality is there. "Maybe more important collectors need to get used to looking at these mid-season sales," says Force. 

Held in New York on September 25^th, Christie’s American Art sale counted two Norman Rockwell works on paper as the top lots. Study for ‘The Runaway,’ perhaps the artist’s most iconic image, brought in $206,500. The original estimate for Study at auction was $80,000–$120,000. In 1958, the completed work, which features a young boy at a diner in conversation with a policeman, was used as a Saturday Evening Post cover.

The other Rockwell that fared well was Keeping His Course (Exeter Grill) which had an estimate of $100,000 to $150,000 and ended up selling for $218,500. The work was originally conceived as an illustration for the book Keeping His Course (1918) by Ralph Henry Barbour. A less recognizable Rockwell, A Man’s Wife, didn’t quite reach it’s $30,000–$50,000 estimate and ending up selling for $27,500.

Edgar Alwin Payne’s Western painting La Marque Lake, High Sierra more than doubled its $25,000–$35,000 estimate when it sold for $80,500. Other works that exceeded expectations were Andrew Wyeth’s watercolor, Front Door at Teel’s (estimate: $50,000–$70,000), that realized $93,700 and Josef Mario Korbel’s Andante (Dancing Girls) (estimate: $30,000–$50,000), a bronze that brought in $62,500.

The auction offered over 160 lots including Impressionist and Modernist works, Western pieces, illustrations, and bronzes. Artists on the block included Stuart Davis, Milton Avery, Will Barnet, Edward Hopper, and William Merritt Chase. Expected to reach in excess of $2.5 million, the total sale realized for the auction was $2,649,475.

While the auction reached its estimate, only 63% sold by lot and 76% by value. Debra Force of Debra Force Fine Art, Inc. said, “63% is terrible but there are many reasons for the poor performance. September is too early in the season for a sale. People are just getting back from summer, putting kids in school, and it’s in the middle of the Jewish holidays.” Force added, “The important collectors don’t look at these mid-season sales. They should, but they’re waiting for the major sale.“

Gavin Spanierman of Gavin Spanierman Ltd. echoed Force’s sentiments. “63% is pretty scary if you’re a seller but that’s representative of mid-season sales. However, the fact that the two Rockwells did well considering they were not phenomenal, shows that there is strength in the market.”