The Denver Art Museum's "Brilliant: Cartier in the 20th Century" is a boon for local museum goers who are getting a rare chance to see a sparkling array of jewelry, unsurpassed in craftsmanship and historical significance, and undoubtedly worth tens of millions of dollars.

But, make no mistake, there's a bonus in it for Cartier, too, which stars in the kind of commercial money can't buy. The exhibit focuses on Cartier's success in years past, but the company is still very much in business and happy to sell today's wealthy clients the same sort of shimmering necklaces, rings and watches lit to perfection in DAM's glass boxes.