On a Saturday afternoon in Chelsea, a group of a few dozen people milled around the International Print Center New York, drinking Champagne and making small talk about the show New Prints 2014/Winter. But this wasn’t a gallery opening, nor was it an artist’s talk. Rather it was a salon by Gertrude, a new company organizing events to discuss art.

The company is named for the writer and art collector Gertrude Stein, who was well known for the gatherings of artists and writers she organized in her apartment on the Left Bank of Paris.