The National Press Club and its affiliated journalism institute will sell a Norman Rockwell painting the artist gave them more than 50 years ago and bank the estimated $10- to $15-million windfall to support future programs.

The painting — “Norman Rockwell Visits a Country Editor” – was completed for the Saturday Evening Post in 1946. Part of a Rockwell series featuring his visits to everyday places across the nation, including a school and a doctor’s office, it depicts Monroe County Appeal editor Jack Blanton in his newsroom in Paris, Mo. The artist, with his trademark pipe, is pictured walking through the door of the Appeal carrying his portfolio.