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Wednesday, April 23, 2014

Online VIP Art Fair Stung By Snarky Reviews

Screen shot from the VIP Art Fair Screen shot from the VIP Art Fair

The VIP Art Fair, the first major online art fair featuring work from blue-chip galleries that opened on Saturday, intended to tap into one of the Internet’s big strengths: its huge audience. Along the way, the fair has also encountered something else the Internet does very well: snarky reviews.

“Art-Market ‘Ishtar’?” asked ARTINFO on Sunday before listing technical problems plaguing the site’s launch that included an overloaded server and sluggish response times. The site drew analogies to the Titanic, the Hindenburg, and the much-delayed Broadway musical, “Spider-Man: Turn Off the Dark.” Another blog, Art Fag City, declared on Monday: “What We Want From An Online Marketplace: VIP Art Fair Falls Short.”

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