It’s the beginning of a long-term relationship Los Angeles County Museum of Art and Hyundai. The Southern California institution and the Korean automaker announced a 10-year partnership today which is part of the larger Hyundai Project. The move marks LACMA’s longest commitment to a corporate sponsor and will enable myriad projects in the areas of art and technology and Korean art scholarship, specifically through acquisitions, exhibitions and publications until 2024.

“Art is a creative expression of human values that transcends age, gender, race and culture,” said Hyundai Motor Company Vice Chairman Euisun Chung in a release.