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Wednesday, 30 July 2014 15:14

Art Everywhere U.S. Will Launch in August

Willem De Kooning "Montauk Highway," 1958. Willem De Kooning "Montauk Highway," 1958. © 2014 The Willem de Kooning Foundation / Artists Rights Society (ARS), New York

Next month, billboards and signs in select cities across the country will get major makeovers as part of the Art Everywhere U.S. campaign. The project, which is being organized by the Outdoor Advertising Association of America, the Art Institute of Chicago, the Dallas Museum of Art, the Los Angeles County Museum of Art, the National Gallery of Art in Washington, D.C., and the Whitney Museum of American Art in New York, will put images of 58 artworks from the aforementioned museums on display at 50,000 sites across the United States. The initiative was inspired by Art Everywhere UK, which was launched last year by beverage mogul Richard Reed. 

Earlier this year, the five participating museums created a master list of 100 American artworks from their combined holdings and asked the public to vote for their favorite pieces.

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